So, after being pummeled of late by Google, Yahoo signs a deal with Bebo for advertising rights. Good for them.
Social networking is becoming huge, and just about everyone has been affected by it. The networking sites themselves, while just a relatively new concept, have just recently reached a critical mass state for many of thier communities. Basically, now that the ball is rolling, it doesn't need any more pushing to keep moving and growing, the community does that on its own( I know this is a butchering of the critical mass effect for media, I apologize).
The article states that on average, Bebo users log 40 minutes a day. Given the amount of page refreshes that normally occur during that time, that's a lot of face time for advertising.
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