Really, this comes as no surprise to me. Halo sold 170 million USD$ in its first 24 hours. That's not including the extra systems that people bought just to play the game. I can't say much more, given I've been playing it since the start of the week when a friend bought the system (Hence the lask of posts this week).
But, 170 million. Thats more than Spiderman 3, the biggest blockbuster yet for movies raked in over a whole opening weekend (151 million). Halo 2 near well toppled the entertainment opening selling record when it initially came out, so having the final installment, one that is hosted on a new Xbox with no Halo game to call its own yet, beat the previous record is almost expected.
Microsoft has been making a big deal over the opening as well. Star-studded promotions, a red carpet style opening in New York, all the glitz of Hollywood. Games are making big splashes now as a medium that has finally grown into its own for potential. Expect a lot more promo and glitz to accompany new blockbuster games. There's big money, and proof that there is future big money, in good games. And given the amount of following some good games are getting, to call it a mass media wouldn't be far off anymore.
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